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Quality you can specify, verify and defend

All EMMA products comply with BIS standards, ensuring quality, reliability and safety in every application. Here is exactly which standard applies to which product — and what we control in between.

Applicable standards by product category
Product categoryStandard
Tile Adhesives
Available in Type 1, Type 2 and Type 3 to meet varied application requirements and performance levels.
IS 15477:2019
White Tile Adhesive
Compliant with IS 15477 and enhanced with polymers for superior whiteness, strength and bonding.
IS 15477
AAC Block Joining Mortar
Thin-bed mortar conforming to IS 2250 and ASTM standards for consistent bonding and efficient masonry work.
IS 2250 · ASTM C1660/C270
Masonry Application
Ensures proper application practices for long-term structural integrity.
IS 6041:1985
Wall Putty (cement-based)
Developed in accordance with BIS and ASTM standards for a smooth and durable surface finish.
IS 17545:2021
In the plant

What consistency actually requires

A bag that behaves differently from the last one is a site problem. These are the controls that stop that happening.

Raw material control

Cement, graded silica and polymers are checked on intake, so the inputs stay to the same specification batch after batch.

Controlled blending

Factory blending keeps the polymer-to-binder ratio exact. That ratio is why nothing should be added on site — no cement, no sand, no admixtures.

Batch testing

Tensile adhesion, open time and workability are verified against the applicable IS classification before a batch is released.

Built for this climate

Formulations chosen for Northeast conditions — heavy monsoon, sustained humidity and wide temperature swings across the year.

Packed and dated

Every bag carries its net quantity and manufacturing date. Shelf life is six months from manufacture when stored dry, off the floor.

Technical support

Specification help before the job and application guidance during it. Ask for the technical data sheet for any grade and we will send it.

Capacity

200 tonnes in each product range

Production depth matters when a project needs the same batch quality from podium to top floor. EMMA maintains 200 tonnes of production across each range, so project quantities can be planned without substituting grades mid-job.

EMMA product brochure cover
Product brochure

The full EMMA range, in one PDF

All eight grades with key features, usability data and application notes — 16 pages, ready to share with your site team or client.

Download PDF
FAQs

Standards and testing — FAQs

Are EMMA products BIS certified?
EMMA products are manufactured to BIS standards — IS 15477:2019 for tile adhesives, IS 2250 with ASTM C1660/C270 for AAC block joining mortar, IS 6041:1985 for masonry application practice and IS 17545:2021 for cement-based wall putty.
Can I get a Technical Data Sheet for my project file?
Yes. Send an enquiry with the grade and the project name and we will email the TDS — for your records, for architect approval or for a tender submission.
How is consistency maintained between batches?
Raw materials are checked on intake, blending is factory controlled so the polymer-to-binder ratio stays exact, and tensile adhesion, open time and workability are verified against the applicable IS classification before a batch is released.
What is the shelf life, and how should bags be stored?
Six months from the date of manufacture when stored dry. Keep bags on pallets off the floor, away from damp external walls, covered and unopened, and use older stock first — this matters more in the Northeast than almost anywhere in India.
What do I do if a batch behaves differently on site?
Stop work, note the batch number and manufacturing date printed on the bag, and call us. Record the substrate, the weather and the mixing method. That is usually enough for our technical team to trace what happened.
Does production capacity cover a large project?
EMMA maintains 200 tonnes of production in each product range, so a project can be supplied from consistent batches without switching grades part way through the job.
All FAQs

Building the Future. Strengthening the Northeast.

Tell us the product, the quantity and the site — our team replies within one working day.

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