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Our product range

From surface preparation to the final finish — eight BIS-standard grades, engineered for strength, precision and a flawless result at every stage of your build.

EMMA AAC Block Joining Mortar 40 kg bag
Masonry · 40 kg

AAC Block Joining Mortar

A thin-bed adhesive for AAC, fly-ash and lightweight blocks. 2–3 mm bed, high bond strength, no water curing — faster walls, straighter lines and less plaster above.

  • Thin-bed 2–3 mm application
  • No curing required
  • Conforms to IS 2250 and ASTM C1660/C270
Wall finishing · 40 kg

Premium White Cement Wall Putty

Polymer-modified putty that fills micro-cracks, levels uneven plaster and gives paint a perfect base — with 90–92% whiteness so your colour reads true.

  • Crack and water resistant
  • 15–18 sq ft per kg for two coats
  • Developed as per IS 17545:2021 and ASTM
EMMA Premium White Cement Wall Putty 40 kg bag
Side by side

Which tile adhesive fits your job?

GradeTypical tileTypical locationPack
Classic Grey T1
Basic Polymer Modified Adhesive (Type 1)
Small ceramic wall and floor tilesTile size generally up to 300×300 mm20 kg
Classic Grey T2
Improved Polymer Modified Adhesive (Type 2)
Large ceramic tiles, vitrified tiles and glass mosaicTile size generally up to 600×600 mm20 kg
Classic Grey T3
High Strength Polymer Modified Adhesive (Type 3)
Large format vitrified tiles, granite, marble, ceramics, clay, basalt and natural stonesExtreme weather exposure — rain and direct sunlight20 kg
Maxi Plus White T1
High Strength Heavy Duty White Adhesive (Type 1)
Small-sized, light-coloured tilesWet areas, vertical and horizontal surfaces20 kg
Maxi Plus White T2
Premium Polymer Modified White Tile Adhesive (Type 2)
Medium-sized tiles, interior and exterior walls and floorsKitchens, bathrooms, balconies, commercial buildings20 kg
Maxi Plus White T3
Premium Polymer Modified White Tile Adhesive (Type 3)
Large format porcelain tiles, white marble, granite, engineered stoneCommercial buildings, high-rises, hospitals, airports, hotels, shopping malls20 kg

All tile adhesive grades: open time 30–35 mins · pot life 2–2.5 hrs · coverage 20–30 sq ft per 20 kg bag · shelf life 6 months stored dry.

Product finder

Which EMMA grade do I need?

What are you fixing?

Coverage estimator

How many bags will I need?

Estimated requirement
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Indicative only. Confirm with a site trial or ask our technical team.

EMMA product brochure cover
Product brochure

The full EMMA range, in one PDF

All eight grades with key features, usability data and application notes — 16 pages, ready to share with your site team or client.

Download PDF
FAQs

Choosing and ordering — FAQs

How do I choose between Classic Grey and Maxi Plus White?
Go by the material you are fixing, not the budget. White marble, translucent stone, glass mosaic, quartz and light-coloured tiles need a white adhesive so grey cement does not shadow through. Everything else can use Classic Grey in the right type.
What is the difference between T1, T2 and T3?
Bond strength and flexibility rise with the number. T1 handles small ceramic tiles indoors, T2 covers large ceramic and vitrified up to 600×600 mm including tile-on-tile, and T3 is for large format, stone, exteriors and high-stress areas.
Which grade do I use for 600×1200 mm tiles?
T3 — grey or white depending on the tile colour — with a full combed bed and back-buttering. Anything above 600×600 mm needs the high-strength grade and adhesive on both the substrate and the tile back.
Can one grade be used for the whole house?
It can, if you pick T3, but it costs more than the job needs on small interior ceramic. Most homes use T2 for floors and vitrified work, T1 for small interior wall tiles, and a white grade wherever marble or light stone appears.
Do you supply to projects as well as retail counters?
Both. Project supply is handled directly by our sales team with scheduled deliveries against your programme; retail runs through our dealer network across the region.
Why is pricing not shown on the website?
Price depends on grade, quantity, delivery location and whether it is a counter sale or a project supply. Sending an enquiry gets you a real figure for your job, usually the same or next working day.
All FAQs

Not sure which grade to specify?

Send the tile size, substrate and location. We will recommend the grade and the quantity.

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