Redefining
Northeast
construction excellence
Built on Quality. Driven by Precision.
Premium tile adhesives, wall putty and AAC block joining mortar — manufactured to BIS standards and trusted by contractors, masons and builders across Assam and the Northeast.
Four families. Every stage of the build.
Two masonry and finishing products, and two tile adhesive families with three strength types each — so you specify by the job, not by guesswork.
AAC Block Joining Mortar
Thin-bed mortar for AAC, fly-ash and lightweight blocks. 2–3 mm bed, no curing.
Wall Putty
Polymer-modified putty that fills micro-cracks and gives paint a perfect base.
Classic Grey Tile Adhesive
Grey cement based, in three strengths — T1 for everyday ceramic, T2 for vitrified and tile-on-tile, T3 for large format and exteriors.
Maxi Plus White Tile Adhesive
White cement based and non-staining, in three strengths — for marble, glass mosaic, quartz and light natural stone.
Basic
Small ceramic tiles up to 300×300 mm, interior, dry and wet areas.
Improved
Large ceramic and vitrified up to 600×600 mm, tile-on-tile, balconies.
High strength
Large format, granite, marble, façades, high traffic, pools (white).
A pillar of trust in the Northeast construction industry
EMMA delivers premium-quality building materials that ensure unmatched strength, durability and flawless finishes. Whether it is tile adhesive, wall putty or AAC block joining mortar, EMMA supports every stage of the building process — for contractors, architects and homeowners across Guwahati and beyond.
- Manufactured to BIS standards — IS 15477, IS 2250, IS 6041 and IS 17545
- Formulated for the region's monsoon, humidity and temperature swings
- Technical support from a team you can reach the same day
Pick the right grade, then the right quantity
Two things every site asks before ordering — answered here in under a minute.
Which EMMA grade do I need?
What are you fixing?
What size or type?
Where is it going?
Tile or stone colour?
How many bags will I need?
Indicative only. Confirm with a site trial or ask our technical team.
Quality you can specify with confidence
All EMMA products comply with BIS standards, ensuring quality, reliability and safety in every application.
High-Quality Materials
Engineered to endure the region's tough weather — heavy monsoon, humidity and temperature swings.
Versatile Range
Eight grades covering masonry, wall finishing and every class of tile and stone.
One-Stop Solution
All essential building materials under one reliable brand, from one supply chain.
Trusted by Builders
Preferred by contractors, masons and architects across Assam and the Northeast.
Tested against the codes your project is checked on
Specifications, classifications and application practice follow Indian Standards and relevant ASTM references — so your engineer, architect and contractor work from the same sheet.
| Product category | Standard |
|---|---|
| Tile Adhesives | IS 15477:2019 |
| White Tile Adhesive | IS 15477 |
| AAC Block Joining Mortar | IS 2250 · ASTM C1660/C270 |
| Masonry Application | IS 6041:1985 |
| Wall Putty (cement-based) | IS 17545:2021 |
From a single bathroom to a high-rise façade
Residential construction
New homes, apartments and renovations — block work, plaster finishing, kitchen and bathroom tiling.
Commercial buildings
Offices, hotels, hospitals, malls and airports — large-format tiling, cladding and high-traffic floors.
Renovation & retrofit
Tile-on-tile work, wall levelling and re-finishing without stripping back to the structure.
Masonry & block work
AAC, fly-ash and lightweight block walls on a 2–3 mm thin bed, with no water curing.
Exterior tiling & façades
Weather-exposed walls, terraces and balconies where flexibility and water resistance decide longevity.
Project supply
Scheduled deliveries for project quantities, with consistent batch quality from podium to top floor.
From the EMMA technical desk
Practical guidance on tiling, masonry and wall finishing — written for site conditions in the Northeast.
Tile Adhesive vs Cement Mortar: Which Is Better for Fixing Tiles?
Cement-sand mortar has fixed tiles in India for fifty years. On today's vitrified and large-format tiles it is the reason so many floors sound hollow. Here is the honest comparison.
Read article
Tile Adhesive Type 1, Type 2 and Type 3: What the Difference Actually Means
Three bags look identical on the counter. The difference is bond strength and flexibility — and picking one grade too low is a repair bill, not a saving.
Read article
Tile Adhesive Coverage: How Many Bags per 100 sq ft?
Coverage is the number everyone gets wrong at quotation stage. Here is how to estimate properly, and what actually moves the figure on site.
Read article
The full EMMA range, in one PDF
All eight grades with key features, usability data and application notes — 16 pages, ready to share with your site team or client.
Questions we get asked most
Where can I buy EMMA products in Guwahati and the Northeast?
What does EMMA manufacture?
Can I order directly from this website?
Is EMMA cheaper than national brands?
How quickly can you deliver to a site?
Do you give technical support on site?
Building the Future. Strengthening the Northeast.
Tell us the product, the quantity and the site — our team replies within one working day.